Equality takes longer than 90 minutes? Yes, but it doesn't mean that we shouldn't try.

For those of you across the world reading, apologies - it is quite a UK-focused post.

In the past week there has been a lot of media publicity on the issue of homophobia in the game, from a member of Brighton and Hove Albion's supporters club asking for authorities to take homophobic chanting more serious to homophobic messages being displayed on a Crawley Town player's Twitter account.

Following these articles, Rod Liddle penned these thoughts in yesterday's Sunday Times titled "Equality takes longer than 90 minutes".

For those of you without a subscription or a hard copy of the paper, I'll provide a few extracts.

Talking about eliminating racism in the game, Liddle writes: "We're almost there but not quite. And the force for change has not been pressure groups or the Kick It Out campaign, but a gradualism occasioned by more black players, more black faces on TV and so on.

"You cannot conceive of yourself as being the master race when a black forward has just made your white defence look static and imbecilic, or when your local MP is black.

"And so it will be, I suspect, with homosexuality. For a while now the FA has attempted to outlaw homophobia at grounds but I suspect that this will make the chants even more homophobic."

Mr Liddle concludes: "You force this stuff on people and in the end it just causes even more resentment."

In a way I can see the point that Liddle is trying to make is that changes in society and culture result in more change than action by those in charge of the game.

A lifelong Millwall fan, he has seen the ugly side of the game up close, particularly through the 70s and 80s when it was a no-go place for many.

But in this issue we feel he has largely skewed his effort wide of the post.

For homophobia and transphobia IS now unacceptable in wider areas of society - even other sports - yet football continues to lag behind.

Not just on the field, but off it too, it remains a very male dominated enclave where any issues around sexuality are frankly just not talked about, never mind embraced.

The reason? Perhaps because football is the most popular game in the world, its authorities could afford to take the view they do not have to take equality seriously.

Note that does not mean they do put the issue to one side, just that there is little impetus for doing so from the financial point of view.

For instance, are sponsors going to turn away from the game if a high-ranking member of the footballing authorities makes a homophobic statement?

How much money did Fifa lose when Sepp Blatter made his infamous remarks about members of the LGBT community attending games in Qatar?

The actions of a number of activists and groups, such as the Justin Campaign, have played a major role inensuring this issue is now being looked at more seriously.

Bosses are now realising that football can be a force for good and, instead of waiting for a rap on the knuckles from the Government or being shamed into action by the media, football authorities can and are taking a more proactive stance.

The Premier League and the Football Association can use its global profile to spread a message of equality and show it can use this to change people's views, not reinforce them.

As one twitter user, known as Gixibyte, wrote when I posted the comments earlier: "The alternative is to do nothing. Which breeds more homophobia. Ignore the isolated minority who fume at anti-homophobia."

Take Your Place in the Beautiful Game: Second Annual Football v Homophobia Initiative

For anti-homophobia advocates, the latter half of 2010 felt like a match decided in PKs: suspenseful, eventful, and outrageous. After a summer defined by the drama and pageantry of the World Cup, things went back to business as usual, and the usual business is telling homosexual players and fans that there’s no place for them in the beautiful game.

In November, Croatian Football Federation President Vlatko Markovic said it, and in December, FIFA President Sepp Blatter said it. In both high-profile cases, the officials were heavily criticized and forced to apologize.

Apologies accepted, sirs – but with a caveat: it’s time for the world of football to accept its LGBT players and fans.

January 19, 2011 will be the second annual Football v Homophobia Initiative, an international day opposing homophobia in football (soccer). Organized by The Justin Campaign, the Initiative has already generated massive global interest, and was observed in eight countries in its first year.

Campaign Director Darren Ollerton hopes to build on this momentum. “As demonstrated by the narrow-minded comments from football industry officials recently, we have a long way to go in terms of nurturing an environment in both grassroots and professional football where sexuality becomes a non-issue,” Ollerton wrote to the group’s Facebook followers. “However, over the last twelve months some incredibly diverse organisations have emerged, facilitating a dense network of people globally who have ensured that homophobia in football is definitely on the public agenda.”

The Initiative offers a fun and easy way for all people to express their disapproval of homophobia in football, and it’s not limited to players. While many individuals and groups observe the event with an exhibition match, there are many other ways to participate as well.

The Justin Campaign organizers urge all supporters to blog, Tweet, and Facebook the event. Use your lists. Tell your league, your friends, your colleagues. Request promotional materials, such as posters, flyers, banners and stickers by emailing info@thejustincampaign.com, and disseminate them throughout your networks. Use the Football v Homophobia Initiative pre-designed email signature to include in your email communications, and download a pre-written letter to send to your local politicians (both available soon on the new Initiative site at http://www.footballvhomophobia.co.uk/). Submit your event proposals before January 19 to be included on the site, and send in your event photos and stories afterwards. Fund raise.

In 2010, the actions taken on behalf of football’s top governing bodies spoke as loud as the words of the game’s top officials. But the people also have a voice, and the Initiative is a way to unify our message: homophobia has no place in the people’s game. Participate in Football v Homophobia 2011.

Keph Senett is a Canadian writer living in Mexico who’s proudly played soccer on four continents. You can read more from her at kephsenett.com. She’s the Communications Officer for The Justin Campaign.

Ed. Note: This article was originally published on Red Card Homophobia.

Football for all?

Fifa president Sepp Blatter's philosophy is clearly emblazoned across the footballing authority's website.

"Football for all; all for football".

Strange then that such a media-savvy head of a multimillion pound industry should make a mockery of the gay rights issue to a room full of reporters.

Blatter joked that gay people should simply "refrain from any sexual activities" during the Qatar 2022 World Cup so as to avoid draconian punishments.

His comments have since been widely reported and Blatter has rightly spent the last few days defending his misguided and downright offensive comments to the world's media.

It is yet further evidence that leadership on the subject is not going to come from world football's governing body.

Fifa has long come under fire as being an authority with more security guards than common sense.

It makes most of its decisions behind closed doors in the glamorous surroundings of Geneva and, as the BBC Panorama documentary proved recently, any challenge to its hierarchy is regarded as blasphemous.

It is a strange situation for Blatter to be in, given that he is more used to blowing his own trumpet.

The reason the much-more impressive and practical bids from England and Australia were overlooked for 2018 and 2022 respectively was due to his vision of a "global game".

Surely it would be more fitting for a global game to promote equality rather than alienating tens of thousands of fans and players who may feel they are being driven away from the sport they love.

We have already said that a boycott of Qatar 2022 is not the answer.

But, would you feel comfortable travelling to a country where your sexuality could see be publicly beaten or thrown in prison?

Now is the time for us to highlight these issues - write a letter, contact your local decision makers, get involved with the Justin Campaign - all these things can help make a difference and hopefully reclaim football from the authorities who quite clearly do not promote the ethos "football for all".

Boycotting Qatar is not the answer

A version of this article first appeared on the Morning Star's website - www.morningstaronline.co.uk

Boycotting the World Cup in 2022 is not the answer for LGBT supporters angry at Fifa for awarding the event to Qatar.

That was the message today from Jason Hall - founding director of The Justin Campaign, which aims to rid football of homophobia.

"We should encourage LGBT people to go over to Qatar and rub salt in the wounds," said Hall. "There's no point shunning it (the World Cup) and pretending it doesn't exist."

The Gay Football Supporters Network (GFSN) last week called for an LGBT boycott of "all activities associated with World Cup 2022."

However, Hall believes that the issue of gay rights in Qatar would simply be swept under the carpet if LGBT fans chose not to attend.

"There's a lot less to talk about if we (LGBT people) aren't there," Hall said. "But if thousands of us head over, it would make a lot more impact than simply saying: 'Well, we're not going.'

"It wouldn't register with the wider community if we didn't go. And at least people in Qatar will experience gay people in their country and it would give hope to LGBT people living there. I would love something like the Gay Games or another gay sporting event to be held in Qatar at the same time as the World Cup."

He added: "If taking some lashings and getting six months in prison is the price I have to pay, then so be it."

"The World Cup didn't go to South Africa during the apartheid years and it shouldn't go to Russia or Qatar now.

"There is a sexual apartheid taking place in Qatar right now, and Russia's not much better - they have a terrible record there with regards to LGBT rights. To give World Cups to countries where apartheid is still happening is unacceptable."