Don't ask me how but our attention has been drawn to the children's TV programme Peppa Pig.
Apparently this is one of the most popular shows for pre-school children (and their stay-at-home parents) and now shown in 180 countries.
This episode, posted below in full, took on the challenge of washing a dirty white football shirt.
When a red dress ends up in the machine, it turns the rest of the clothes pink.
The dialogue is a clear indication of the simple attitudes towards football.
"Pink is not a very good colour for a football shirt", says Mummy Pig.
Why not? - take a quick look at the kit of the Justin Fashanu Allstars and tell me that does not belong on the football field.
I'm sure fans of Everton and Palermo agree with us.
But it gets worse.
When the father returns home he is handed the shirt and says: "That's not mine, that is one of mummy's dresses."
Sure this is a children's TV show aimed at the mass market and trying to get across simple messages about how the world works.
But have we not outgrown these traditional outdated dividing lines between the sexes which is more akin to the 1950s?
If the above messages are put in front of children at a young age, they very quickly become embedded as fact.
This makes change all the more difficult in the long run.