Wednesday, 11 July 2012

Justin Campaign leads World Pride's sporting challenge to homophobia

The Justin Campaign led the way in campaigning for equality in football at World Pride in London.

A group of our volunteers joined a number of national sports for the international event to show their commitment to inclusion in sport and their support for LGBT equality.

Photo credit: Jeff Knezovich
All the associations invited grassroots LGBT sports group or club to represent them at the event. 
The Justin Campaign was honoured when the Football Association asked it if it would represent the beautiful game by raising awareness of our Football v Homophobia initiative.

Together with sports fans and players representing tennis, volleyball, netball, cricket, athletics, rugby league, softball the crowd paraded through London with chants including "2-4-6-8, are your players really straight?".

 Rebecca Sandles, of the Justin Campaign, said: "We were greeted by smiles and cheers along the route. It was a great day out and we bought Football v Homophobia to the heart of West End, marching down Regent Street and on to Trafalgar Square and Whitehall."
Photo credit: Jeff Knezovich
It came a few days before Liverpool Football Club announced it would support the city's annual Pride parade.

With staff, fans and players from its women's team walking behind banners provided by the club, the team will become the first Premier League club to be officially represented at a UK LGBT Pride event.

Ian Ayre, managing director at Liverpool Football Club, said: “Here at LFC, we continue to demonstrate our commitment to ensuring that equality and principles of inclusion are embedded into all areas of Liverpool Football Club and for many years, we have taken positive steps to promote our stance against homophobia both on and off the pitch.”

Both events are further sign that the football world is slowly realising that there is no future for inequality in football. Let's hope we can all build on these events and make sure our beloved game becomes a sport for all and something we can all be proud of.

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